Stakeholder Group: Civil Society
Region: Western European and Others Group - WEOG
Peggy Miles was an early pioneer in webcasting and digital media commencing in 1995. Author of numerous books, she is a leading business strategist and founder of the International Webcasting Association. She founded InterVox Communications in 1995 which provides digital media strategy and business development. Her books include the two version best-seller for the National Association of Broadcasters entitled, Internet Age Broadcaster I and II.
She has been awarded most influential in streaming media for a number of years. Miles is a member of the International Academy of TV Arts and Sciences and other associations. Miles has facilitated a webcasting list since 1996. She also conducts senior executive media functions and networking through Digital Media VIP. She's an advocate for multi-lingual, and captioned digital media on the Internet and other IP Networks. This benefits the disabled, and provides critical information in the language of the user. Her company was started up in conjunction with EZ Communications broadcast group which was later sold to sold to Clear Channel.
She produced the first CBS webcasts of the All Stars Broadcasting Live, which included baseball interactive games. She was instrumental in working with a Korean company that built the first portable players, and video phone prototypes that Bill Gates displayed at his keynote at CES in 2001. She produced the first TV and Internet Web Auction with Home Team Sports benefiting the Leukemia Association. The auction was presented on the Net and on network broadcast stations at the same time following a Baltimore Orioles game. Her work in China includes promotion and development of a digital media training center. More than 10 years ago, Miles created with KCBS FM in Los Angeles (Dick Van Dyke) a now playing application that showed songs and program data on the Internet. Unique to this was the in-sync delivery of the songs that were playing on the air to billboards around Los Angeles as well as displayed Live on the station's webpage. Miles worked with multimedia BB, bulletin board services and interactive voice response systems (IVR.)
Her work prior to InterVox Communications included development of demographic, psychographic profiling combined with mapping, actual purchase behavior, and detailed segmentation for a project with Safeway. She headed up a division for an advertising agency regarding their CRM programs, loyalty programs by personalized direct marketing, telemarketing and contesting. She has worked at various broadcast stations, networks, both in front of the camera and behind the camera. She was awarded Billboard Magazine Promotion Director of the Year.
Miles has written numerous articles, reports and held the position of Executive Editor for Digital Media Magazine. Her covers stories have featured Bill Gates, Rob Glaser and many others